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GEOSEEKERZ
GeoSeekerZ Branding & Packaging
The brand GeoSeekerz was developed which offers an outdoors GPS guided game that aims to create a new perspective on competitive hiking and trail running. Earning points in the game resulted in users redeeming them for discount vouchers provided by sponsors. A unique laser engraved packaging was designed specifically for the GPS game, along with appropriate branding, inserts and in-store promotions.
Year
2019
Client
GeoSeekerZ
Deliverables
Brand Identity
Promotions
Packaging
Graphic Design
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The challenge
To conceptualize a brand that gamifies hiking and the shared experiences this provides, creating the brand's identity, product packaging and unique point of sale advertising.
Our solution
A fun and energetic brand titled "GeoSeekerZ" was created to encompass the GPS product for the client. This brand took great inspiration from the topographic maps which hikers and GPS devices often use to guide their way. Each element was created to encourage users to truly feel the packaging and deliverables, giving them a sense of hiking, looking at a map and competing with friends.
